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The SHARE awareness campaign in Gloucestershire, UK

After testing three campaign ideas with a tenant base focus group, the energy awareness campaign in the UK will be based around a fictional energy advisor called 'Penny'.

The approach was designed to;

• Emphasis the friendliness of the advice services
• Be eye-catching and humorous and hopefully create word of mouth.
• Get people to seek further advice services

All of the advice material was about reducing energy waste. It was not targeted at just cutting down energy consumption by reducing comfort levels, especially with the elderly and vulnerable.

The Penny image was used on all the UK SHARE material to give the campaign a branded image and re-emphasise the friendly nature of the advice that we give. 

Awareness material

Four A3 poster designs (used in staff areas, communal areas, reception areas etc)

• Changing Suppliers

• Cooking tips

• Hot Water Cylinder Jacket

• Storage Heaters

A8 style Sticky notes (for both staff and residents)

Thermometer cards

Advice factsheets covering

• Gas Central Heating
• Economy 7 and Storage heaters
• Condensation
• Energy suppliers, bills and tariffs
• Low or no cost energy saving tips.

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The sole responsibility for the content of this document lies with the authors.  It does not represent the opinion of the European Communities. 

The European Commission is not responsible for any use that may be made of the information contained therein.

Social Housing Energy Efficiency in the UK Social Housing Energy Efficiency in Ireland Social Housing Energy Efficiency in Sweden Social Housing Energy Efficiency in Bulgaria

Social Housing Energy Efficiency in Germany Social Housing Energy Efficiency in Slovenia Social Housing Energy Efficiency in France Social Housing Energy Efficiency in Estonia